About Us
Building the future F&I leaders
AFIC is an adaptive F&I learning system that combines fundamental compliance training with ethics, real-world sales process, and performance development to build the next generation of F&I leaders.
New Standard for F&I Training
Created by DOWC, AFIC was built to solve a problem the industry has ignored for decades: traditional F&I training teaches scripts instead of skills. Dealers needed stronger compliance, ethics and performance skills while professionals needed mentorship. The industry needed a system that adapts, evolves, and builds lasting F&I intelligence.
Our Value Pillars
Learning is a continuous journey, and key to future success. Our mission is to unlock an F&I professional’s
full potential through a comprehensive training approach across multiple modalities that redefine excellence
in the Automotive Industry.
Uphold the Highest Standard
We commit to excellence in compliance, ethics, instruction, and performance execution. Every decision reflects our commitment and responsibility to elevate the industry.
Operate With Intellectual Rigor
We challenge assumptions, validate knowledge, and equip professionals to think critically and independently.
Adapt With Discipline
We evolve with purpose by aligning F&I training, technology, and regulation with the needs of a moving market.
Build Trust Through Transparency
Integrity is our foundation. We teach only what can stand in daylight – compliant, fair, customer-centered practices that build credibility in every transaction.
Meet Our F&I Experts
Drawing from decades of dealership leadership, field experience, and F&I mastery, our team built AFIC with a single focus: establishing the foundational intelligence that separates average performers from elite professionals. Every module, every assessment, every tier reflects that commitment.
Michael LaMotta
CEO & Founder
Edvie Castro
COO & General Counsel
Danielle M. Diodato-Lang
Associate General Counsel & Director of Compliance
David Hannah
Senior Director of Claims and Customer Support
Doug Peddle
Director of Learning & Development
Charlie Smith
Director of Operations
Jeff Delarme
Director of Field Operations
Steven Hancock
F&I Trainer
Mindy Vega
F&I Trainer
Michael LaMotta
CEO And Founder
Where It Shows Up on the Scoreboard
AFIC lives or dies in dealership numbers – not in our branding deck. Case studies on this page show what happens when training becomes behavior: more consistent F&I processes across rooftops, cleaner deals, better CSI, steadier PVR, quieter compliance conversations. You’ll see how different types of OEMs and dealerships – franchise, independent, groups – use AFIC in their own way, and what changed after they did.
Case Study
Swickard Auto Group
AFIC’s compliance training equips F&I managers with practical knowledge, real-world scenarios, and clear guidance helping teams operate with confidence, consistency, and accountability in an increasingly complex regulatory environment.